More retailers are looking to technology to simplify the shopping process and automate a lot of redundant tasks. Here's how consumers feel about it.
Instead of fearing technology, retailers in the know are embracing new digital tools to help gather consumer information and improve the shopping experience.
A survey of ecommerce professionals worldwide—representing agencies and brand marketers—found respondents plan to test a diverse range of technologies within the next two years, although some of their goals differ.
Emerging from a difficult year marked by widespread store closings and declining comparables, retailers gathered at the National Retail Federation's Big Show in New York focused on technology as a key to changing the trendline.
A survey found that many plan to increase their spending on a range of emerging technologies, including artificial intelligence and location-based marketing.
Consumers are willing to share more data in exchange for better customer service. But retailers are tasked with collecting this data in a way that seems ‘cool,’ not ‘creepy.’
What would IT pros like to see when it comes to the retail experience? For one thing, they figure they’d like to take care of their own checkouts.