Online shopping has become a sport during Thanksgiving week and beyond, and it's also starting to play a role in the holiday meal itself. In many ways, the convenience of buying groceries online seems well-suited for larger-than-usual gatherings, even if it is used by only a small number of consumers.
Online grocery sales are reaching a tipping point, a fact that was a given at the inaugural Groceryshop conference held this week. Overall themes of digital transformation and the power of the consumer emerged while Amazon was mentioned less often than you might think.
Even though food and beverage has traditionally been a product category with low digital penetration in the US—we peg the category at 2.8% of all retail ecommerce sales for 2018—online sales are steadily picking up steam.
Even though supermarkets have upped their digital commerce offerings over the past few years and online grocery shopping has been on the rise, a good number of US consumers just aren't that interested in having groceries delivered.
More than half of respondents (54%) plan to shop for premium groceries this holiday season, according to a recent survey from Accenture.
Are consumers eating out more frequently or are they preparing more meals at home? According to new NPD Group data, over 80% of meals were prepared and eaten at home in 2017. US consumers dined out 185 times last year, down from the 2000 peak when that figure was 216.
Grocery apps are some of the fastest-growing apps in the US, according to eMarketer’s latest app usage forecast. This year, 18.0 million US adults will use a grocery app at least once a month, up 49.6% over last year.
In the latest episode of "Behind the Numbers," eMarketer analyst Andrew Lipsman talks about Amazon's recent efforts to transform grocery shopping, including the launch of its second cashierless convenience store.
Online grocery categories can be divided into two camps: perishable items and the so-called center store products that have longer shelf lives. A Field Agent survey found US online grocery shoppers are more comfortable buying CPG products digitally.
For some shoppers, a long wait in line at the supermarket may lead them to head out the door. And they don't always make the purchase somewhere else: They may just abandon it altogether.