While a gap in ecommerce adoption between retailers and brand manufacturers used to be quite prevalent, it’s now common practice for brands to sell online, a trend that will continue to increase in 2019.
Online retail sales—outside of the top 10 companies analyzed—will see a decline in ecommerce sales growth, by roughly 3.8% this year, according to a new eMarketer forecast.
Amazon is an ecommerce powerhouse in the US. But outside its country of origin, it accounts for only a small piece of worldwide retail ecommerce sales—13.3% in 2018 based on our latest forecast. But that doesn't mean marketers should discount Amazon's influence on consumers around the world. Experts agree that it's a remarkable tool for brands that want to expand internationally.
Return policies used to be viewed as a necessary evil. Behind the scenes, logistics can create a lot of headaches for retailers, but consumers expect a seamless process. Flexible returns have also become a differentiating factor that can make or break customer loyalty.
Over the past few months, more than half of states in the US have enacted an online sales tax and more will join in 2019. Local governments viewed online sales tax as a boon, brick-and-mortar retailers considered it leveling the playing field, while online retailers—many which already paid sales tax—predicted it would be detrimental.
Heading into the fiercely competitive holiday shopping season, Walmart is poised to capture an even larger portion of this year’s online retail sales, according to eMarketer's latest retail forecast.
Alibaba's Singles' Day, China's massive ecommerce festival held annually on Nov. 11, has grown to surpass pretty much every other online shopping event in the world.
Despite looming tax changes to cross-border ecommerce goods set to go into effect in January, eMarketer expects strong demand for overseas goods in China to continue. In fact, in its latest forecast on China, eMarketer has raised its growth projections for 2019.
Fueled by low unemployment, strong income growth and high consumer confidence, the holiday shopping season this year will be a strong one for retailers in the US. In its holiday retail forecast, eMarketer has raised its projections from its Q3 2018 forecast, specifically for ecommerce sales and brick-and-mortar retailers.
Despite ups and downs in the subscription commerce segment, it's still a subject of great interest in the retail industry. Most brands that started online and direct to consumer have expanded to retail channels, either through partnerships or acquisitions.