News

The UK holiday shopping season is on pace to hit two major milestones this year. The holiday season, which eMarketer defines as November and December, is the most important retail period in nearly all major European markets.
11/19/2018by eMarketer Editors
Return policies used to be viewed as a necessary evil. Behind the scenes, logistics can create a lot of headaches for retailers, but consumers expect a seamless process. Flexible returns have also become a differentiating factor that can make or break customer loyalty.
11/19/2018by Krista Garcia
No email marketer wants to see an unsubscribe. And even with providing post-unsubscribe check boxes to gather user feedback, motivations aren't always clear.
11/16/2018by Krista Garcia
Over the past few months, more than half of states in the US have enacted an online sales tax and more will join in 2019. Local governments viewed online sales tax as a boon, brick-and-mortar retailers considered it leveling the playing field, while online retailers—many which already paid sales tax—predicted it would be detrimental.
11/16/2018by Krista Garcia
Store closures are the hallmark of the so-called retail apocalypse, but the demise of brick-and-mortar locations might be more apparent to industry watchers. The average consumer doesn't always pay attention—unless a particular store meant something to them.
11/15/2018by Krista Garcia
With reports of cybersecurity mishaps surfacing periodically, the retail industry has only a so-so reputation for protecting consumer data. In fact, data breaches have just become a part of doing business.
11/15/2018by Krista Garcia
Singles' Day racked up another year of double-digit growth, and consumers around the world spent more than $1 billion in the first 90 seconds of the day. But as the annual shopping event enters its second decade, growth is slowing and expectations are being revised. eMarketer's Man-Chung Cheung was on the ground in Shanghai on Nov. 11. He and analyst Andrew Lipsman join Marcus Johnson to discuss the shopping event and what comes next.
11/15/2018by eMarketer Editors
In the latest episode of “Behind the Numbers,” forecasters Showmik Podder and Chris Bendtsen break out data from eMarketer’s new estimates for mobile payments usage. How many people around the world use mobile phones to make payments? Where are mobile payments the most common? Why would anyone want to pay via phone, anyway?
11/14/2018by eMarketer Editors
Heading into the fiercely competitive holiday shopping season, Walmart is poised to capture an even larger portion of this year’s online retail sales, according to eMarketer's latest retail forecast.
11/14/2018by eMarketer Editors
Online shopping has become a sport during Thanksgiving week and beyond, and it's also starting to play a role in the holiday meal itself. In many ways, the convenience of buying groceries online seems well-suited for larger-than-usual gatherings, even if it is used by only a small number of consumers.
11/13/2018by Krista Garcia